About Me
Your health is my passion
Taking an individualized, root cause approach to health.
Rankings that hold up, traffic that converts
Most businesses don’t have an SEO problem — they have a visibility problem. You could have the best product or service in your niche, but if you’re on page three of Google, none of that matters. SEO is how you fix that: not with shortcuts or trickery, but by making your site genuinely easier for search engines (and humans) to trust and understand.
I've worked on this long enough to know that SEO isn't a one-time fix — it's an ongoing relationship between your website and your audience. Here's how I approach it:
Full-site SEO audits — I go through your site the way Google does: technical health, content gaps, broken links, slow pages, missing metadata. You get a clear picture of what's holding you back.
Keyword research that matches intent — not just high-volume keywords, but the ones your actual customers type in when they're ready to buy, book, or ask.
On-page & technical SEO — schema markup, structured data, clean URLs, canonical tags, Search Console and Analytics setup, and everything else that quietly determines whether Google trusts your site.
Ongoing strategy — SEO rewards consistency. I build a roadmap so your rankings keep climbing instead of plateauing after month one.
Google Ads
Show up exactly when someone’s ready to buy
SEO is the long game. Google Ads is what fills the gap while it’s building — instant visibility on the search terms that matter most to your business. I set up and manage campaigns that are built around your actual budget and goals, not vanity metrics. That means tighter keyword targeting, ad copy that speaks to intent, and continuous optimization so you’re not paying for clicks that were never going to convert in the first place.
Meta Ads
Reach people where they’re already scrolling
Meta Ads work differently from search ads — you’re not waiting for someone to look for you, you’re putting your business in front of the right audience before they even know they need you. I build campaigns around your ideal customer profile, test creative and copy variations, and keep an eye on the numbers that actually matter: cost per result, not just reach. Good Meta Ads feel native, not like ads — that’s the goal.
WordPress and Shopify Development
A website you don’t have to worry about
Your website should work quietly in the background — not become a monthly headache. I build and maintain sites that are clean, fast, and easy for you to update yourself.
- Shopify: Store setup, theme customization, and optimization built to sell — fast load times, a checkout flow that doesn’t lose customers halfway through, and product pages structured for both conversions and SEO.
- WordPress: New builds, redesigns, and ongoing maintenance, with SEO-optimized page structures, Google Analytics and Search Console integration, and support whenever something needs fixing.
Let's Build Something That Works
Every business I work with is different, so every strategy is too. If you’re not sure where to start — SEO, ads, a new website, or all three — tell me what you’re trying to achieve and I’ll tell you honestly what will actually move the needle.
